April 16, 2008

Business Success Through Lateral Thinking

Posted in web notes at 12:54 pm by Jon Symons

If you’re a regular reader of this site you’ll know that I spend a good deal of my time trying to figure out how to create a website that effectively attracks and converts visitors; usually through clicking ads.

Well yesterday I was reading this thread from the Rich Dad forum when I stumbled across this gem by JscottGecko.

“In fact, on over 70% of my sites I want people to leave and leave quickly. But, I want them leaving through an ad or link…

…On the majority of my sites I want my ads to give the impression that the information they will get by clicking is better than what I am offering. Thus they leave.”

Geez, that is brilliant. A highly keyword-targeted story or site that is purposely mediocre so that viewers will need to click ad links to continue their quest.

April 14, 2008

Headlines – What’s In it for me? WebSite Copywriting

Posted in web notes at 12:26 pm by Jon Symons

In this segment I am sharing some of my research and ideas about writing headlines. As I went throught this process I realized that the same ideas hold true for writing an AdWords ad so I have broadened the scope of this segment to include those concepts as well.

Web headlines are often seen out of context, such as in search engine results, bookmark text, a link text or in RSS readers. Check out Google News to realized the importance of a headline that is out of context. Therefore they must be more of a complete summary of the story. The headline should be an ultra-short abstract of the full story.

  • Put important words at the begining.
  • Don’t tease to try and entice users to click [web users have been tricked too often].
  • Ask: Will the headline make sense if it is seen completely out of context?
  • Think of headlines as your stories first impression with the reader.

The Headline needs to answer the question: “What’s in it for me?”

Headlines that pull in visitors, for AdWords or search results or just page navigation [to get someone to continue reading your story] all answer that question. The best headlines appeal to the reader’s self interest or give news that the reader will value.

Here are two examples taken from the AdWords that were shown on a Google Search for the term ‘Money‘.

1. “$1000 a day from home”
2. “money at home”

Number 1 clearly answers the question, “What’s in it for me?”
Number 2 doesn’t make any sense. It is a classic example of a headline that doesn’t make sense out of context.

The key to writing good headlines is to understand what your reader is looking for and then answer communicate clearly how your story fills that need.

It the next installment I’ll explain the 4 functions of the headline.

April 11, 2008

Free Press Release Tips

Posted in web notes at 12:38 pm by Jon Symons

This page has a free press release template and many tips for how to create good quality press releases.

Is your news “newsworthy?” The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the “W” questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it.

The press release is an often overlooked method of publicty…most people think only in terms of the big “News” and therefore don’t consider press releases.

But the many media outlets in the world have a huge need for filler stories and press releases like, “GardingCentral.com Releases The Top 10 Tips to Get Your Garden Ready for Spring” can drive a pile of visitors to your website and also land you [and your business] on television.

May 22, 2006

Top Paying Keywords – Adsense Heaven

Posted in web notes at 8:37 am by Jon Symons

"No one has as many top paying AdSense keywords as AdsenseHeaven.com. Our database of keywords has recently exceeded 15,000 and is still growing everyday!
Simply enter the keyword or phrase you'd like to research below and click 'Search' or click on a letter category to see all of the keywords associated with that letter."

Better List of Top Paying Keywords

May 20, 2006

Search Engine Marketing Free and Easy

Posted in web notes at 9:22 am by Jon Symons

Search Engine Marketing made easy with the Google's Froogle.

Froogle Merchant Center

Froogle is right on the Google home page.
Millions of people come to Google each day, and many are actively looking for the consumer or business products you are selling.

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There is no spending account to set up and maintain. No cost-per-click. No cost, period.

You control your product info on Froogle.
Froogle's data feed lets you maintain the accuracy and freshness of your product information, so your customers find just the relevant, current items they are looking for.

FAQ

Tutorial

Search Engine Marketing for your products for free

May 18, 2006

Deleted Domain Names with Traffic – Listed in Yahoo Dmoz

Posted in web notes at 11:48 pm by Jon Symons

"Below is the list of Yahoo! or Dmoz listed Expiring Domains and Pending Deleted domain names for today.

Click the Domain Name to get detailed information like:
Years registered, Where in Yahoo/Dmoz, Link Pop Report and much More.
These names are selected based on the following criteria:
Soon-to-expire (Registrar 'Pending Delete')
Dmoz listed – Yahoo! listed – Or listed in both Yahoo! "

One that I picked up:

with the recent disasters and the overall world demand for electric power I figured this would be a natural winner… http://diesel-power-generator.info

May 15, 2006

Valuable Content – Free Website Content

Posted in web notes at 8:08 am by Jon Symons

ValuableContent.com – Free Articles for Reprint. Free Articles for your
web site and newsletters. Free web site content, free content providers
and self publishing resources.

ValuableContent.com
– Free Articles for Reprint. Free Articles for your web site and
newsletters. Free web site content, free content providers and self
publishing resources.
: "Valuable Content – Free Articles, Website Content And A Home For Writers & Publishers

Writers
– Gain free exposure by listing your article or poetry in our directory
for FREE. We provide an easy option for publishers to obtain a text
copy and HTML copy of your article immediately after it is posted to
our site. This simple feature offers publishers hassle-free access to
the content they are interested in publishing and increases your
chances of publication.
Sign up for a free writer's account today!
Publishers
– Search and seek out FREE content for your newsletter, ezine, or
website. Obtain the article or poem instantly from our website. There
are no autoresponders to deal with. No need to request permission to
publish. just include author resource box. Also you must add 'Reprinted
from ValuableContent.Com'. No waiting. Simply copy and paste and you're
done!"

do a test and see what these stories look like.

More free articles

May 13, 2006

Syndicated Quality Content For Your Site

Posted in web notes at 3:05 pm by Jon Symons

Syndicated Quality Content For Your Site: "Three easy steps and you're done:
Choose the layout of your content (match your site design and colors)
Preview the layout of your content
Tell us a little about yourself (name, email, site URL)
Then just:
Copy the html code that is dynamically generated specifically for you
Integrate the html code into your web page
How can iSixSigma give it away for free?:
Syndicated content can be quite expensive, but the mission of iSixSigma is to better the quality community by providing free resources. We hope you appreciate this content, and join us in helping to foster open business-to-business communication. Enjoy!" 

May 9, 2006

Microsoft Plans to Use Hotmail User’s Demographics for AdCenter

Posted in web notes at 12:50 pm by Jon Symons

“Microsoft’s paid search platform will provide detailed – but not personally identifiable – information, such as gender, age and location, for many people who use its search engine, allowing advertisers to target their ads to a specific audience.
Yusuf Mehdi, a corporate vice president with the MSN unit, said Microsoft has gathered this personal information by tracking users who have logged into its Hotmail e-mail program or other Microsoft Web sites, and then matching the data they provided with publicly known demographics, such as average income for a particular ZIP code.
The company uses computer addresses to track who’s who, but Mehdi said it will not release names or other personally identifiable information. “

Did Hotmail user’s know this stuff when they signed up…or perhaps the big oversite from Microsoft’s side is that no-one, of the millions who have signed up for Hotmail, has ever provided any accurate information about themselves.

May 8, 2006

Google Optimization Secrets From The Trenches

Posted in web notes at 8:21 pm by Jon Symons

Google Optimization Secrets From The Trenches: “Keying in to the Top

Most website owners know to put in the meta tags for keywords and to make the description meta tag keyword-focused. But then they will simply make the Title tag their Site name, which is a big mistake. The title tag should first have the single keyword (or at most three) that your site really wants, and then it should have the site name. For an example of this, see this article: http://www.seochat.com/c/a/Search-
Engine-Optimization-Help/Search-Engines-How-to-make-them-a-TAG-
they-will-love/”

very extensive and thorough article on how to Search Engine Friendly your website

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