July 20, 2006
Majority of Searchers Use Multiple Search Engines
"The majority of Internet searchers use multiple search engines, according to a study by Nielsen//NetRatings. The finding shows the volatility of the search market as the major players intensify their competition for user loyalty.
The study found that 58 percent of Google searchers also visited at least one of the other top two search engines, Yahoo! and MSN Search. The use of multiple search engines also applies to Yahoo! and MSN searchers. Approximately 71 percent of Yahoo! searchers also visited one of the other top two engines, and 70 percent of MSN searchers also used one or both of the other two.