July 3, 2006
Blogs Keep Internet Customers Coming Back
"Blogs Keep Internet Customers Coming Back
Small Firms Find Tool
Useful for Recognition,
Connecting With Buyers
By RIVA RICHMOND
March 1, 2005; Page B8
When GreenCine Inc. launched an online journal two years ago, the San Francisco online DVD-rental company hoped that a steady diet of film reviews, festival dispatches and filmmaker interviews would energize its community of cinephiles, turn regulars onto new movies and attract more members.
It worked. The company's blog, GreenCine Daily, sparked a 20-fold rise in hits on the GreenCine Web site to about one million a month. Even better, films critiqued by the blog's two writers are often snapped up by renters. Despite little marketing, membership numbers and revenue have doubled in the past year."
story idea find and interview a small business that is using a blog and see what their results have been.
Here's an article from Microsoft on how to get started blogging your business:
Blog Your Businss