June 14, 2006
What Could Your Company Do With a Blog?
"Is blogging just an overblown fad or a revolutionary new medium you can't afford to ignore? B.L. Ochman, noted Internet strategist, PR guru and influential blogger gives you straight talk about blogging. She gives you scores of examples of successful business blogs, advice on what to blog about and why, plus dozens of resources you can use immediately.
What could your company do with a blog?
Do you really need one?
Where should you start?
What should you blog about?
Who should do the writing?
Do you need technical skills?
Why do 60 percent of all blogs fail?
How can you build an audience for a blog? "
Story of all the ways a blog could be used by a business.