May 26, 2006
Wired News: Search Rank Easy to Manipulate
"Greg Boser manipulates search engines for a living, and there's little the Googles of the world can do about it.
Boser, who owns and operates WebGuerrilla, a web marketing outfit based in Valencia, California, is not alone. An entire industry of search engine optimizers, called SEOs, has sprung up, many of which take advantage of loopholes in the way rankings are calculated. "