Eyetrack III – Article-Level Page Design: "Tips
Be aware that introductory paragraphs are almost a guaranteed 'read' for online-news readers. So make them count! Rather than treating them as an afterthought, realize the power they have to make the news more interesting and accessible to your audience.
Recognize that introductory paragraphs may be the only thing many readers view. Also remember that those who want to read the text of a story will do so, whether or not there is an introduction present.
Keep paragraphs short. Web writing and usability experts (like Crawford Kilian and Jakob Nielsen) have been saying this for some time, but here is evidence. Long descriptive paragraphs that work in print probably need to be rewritten for the Web if your goal is to use all means to encourage readers to stick with the story.
Although the data suggest that a single-column article format is read more extensively than story text presented in a multiple-column format, those results may be determined by habit as much as — or more than — ease of use. Most webpages utilize a single-column format on article-level pages, and thus, most readers probably have been conditioned to read this way. Understanding this distinction is important.
On the topic of subheads, remember that initial interest, or lack thereof, seems to drive reading behavior at the top and throughout the length of any online news story. A subhead can help hold or recapture attention that is beginning to wane, but it does not appear to create interest in a story.
Keep the article-page average viewing sequence observed in Eyetrack III (text first; images later) in mind, but understand the variability within it. Remember that display words and the first few paragraphs are key elements for the reader."

Are you taking the advantage of search engines to bring new visitors to your site? When designing a new page do you do a technical keyword analysis, and build the page for targeted keywords? I will be teaching you how to do proper Keyword Analysis for your web pages. Keyword analysis is much easier than it sounds, and it will help your site to increase its targeted visitors. Let’s start step by step.

Pick the Top-Level Keyword for your page

This is the smartest approach. Before getting into details, choose your most general, top-level keyword. Let’s choose a random topic website, and use the examples from that website for our article. Let’s say we have have decided to build an auction site similar to eBay. In this case, our top-leve keyword is "Auction" or "Auctions". Remember search engines treat singular and plural words seperately. So you have to have seperate plans for singular and plural keywords. There is not a tool in the market to help you to choose the top-level keyword. For very general topics like auctions, it is easy to define the top-level keyword, for more specific topics, try to choose the most general keyword as your top-level keyword. Ok, we have chosen our top-level keyword, and we are ready to start our analysis. Let’s start with vertical and lateral keyword analysis.

This is a really good article on how to design a page for specific keywords.

If you're wondering if anyone is copying your site's content, you can use this tool to find out…also copyright warnings for your pages.

Copyscape 

http://copyscape.com/

"Greg Boser manipulates search engines for a living, and there's little the Googles of the world can do about it.
Boser, who owns and operates WebGuerrilla, a web marketing outfit based in Valencia, California, is not alone. An entire industry of search engine optimizers, called SEOs, has sprung up, many of which take advantage of loopholes in the way rankings are calculated. "

source: Wired.com

This place has free and low cost content that you can add to your website, including xml news feeds.

May be out of date and unmaintained.

"The most interesting news comes in section 8. Aficionados of PR-speak will recognize these questions as benchmark tests to identify who is an opinion maker, a member of the ten percent of Americans who are believed to set the agenda and steer the opinions of the other 90%. To qualify as an official 'influential,' RoperASW, the leading firm consulting in the field, you have to answer 3 of those questions (excluding a petition) in the affirmative. Clearly the blogosphere is crawling with certified grade A opinion makers. (When we can get SurveyMonkey's filtering software to behave properly, we'll be able to tell you exactly how many.)"
There is some great stats on who is reading blogs…most of them are premium advertising targets.